As I've been watching the World Cup, I've been struck by how much it reminds me of college admissions. Every nation arrives with hope. Some have generations of history and expectations behind them. Others are underdogs with incredible talent but less recognition. Every team has worked tirelessly to get there, yet only one will ultimately lift the trophy. Along the way, the margins are razor-thin. A fortunate bounce, an unlucky draw, a questionable call, or simply facing the w

When families think about what makes a great college essay, they often focus on the topic. Is the story unique? Is it compelling? Does it showcase the student's character? While those elements are important, there's another factor that can make a significant difference: flow. College admissions officers read hundreds, and often thousands, of essays during application season. The best essays don't just tell a great story—they make that story easy to read. When an essay flows n

As we approach another end of a school year, many of our high school juniors will begin drafting their personal essay. This essay, which has a 650 word limit, will be written once and submitted to most – if not all – of the colleges juniors will be applying to this fall. I’ve been working with high school students on these essays for the last eight years and if I’m being honest, I’ve noticed a concerning trend – each year students seem less prepared to write compelling essays

For rising high school seniors, summer is one of the most important — and most overlooked — parts of the college application process. Once fall arrives, students quickly become overwhelmed with schoolwork, activities, deadlines, essays, and applications. The students who feel the most confident in the fall are usually the ones who used the summer wisely. Here are five smart ways juniors can prepare now: Build a balanced college list Research colleges that fit academically, so